Screenshot above is the exchange rate for the Euro to Thai baht (on 11 March 2019), currently the mid-market rate at 35.65 Thai baht for 1 Euro. That is a huge difference in compare the the exchange rate in 2009 when you would get about 50 Thai baht for 1 Euro (see screenshot under). But well that is all about 10 years ago and must be said that in the past 4 years a exchange rate of under the 40 Thai baht for 1 Euro was normal. But still 40 Thai baht or 35 Thai baht for 1 Euro means that for a tourists from the EU costs in Thailand have risen about 11%. And it is not much better for the US$ or British Pound. And besides a more expensive Thai baht, some things have also become more expensive in Thailand. It is clearly that the expensive Thai baht is hurting export of Thailand (but business doing import are laughing themselves to the bank).
But the question is ....Is the Thai baht exchange rate hurting tourisme? OK I do understand that the growing number of non-western tourists (mostly from China) is not much effected (yet) by the expensive Thai baht. So in a all the effect of the expensive Thai baht might not have much effect (yet) on the all tourisme in Thailand but only on the tourism from western tourists (USA, EU, UK). What do you think?